We are Merck

Merck is a German science and technology company founded in 1668. The family-owned company, which is more than 350 years old, employs 56,000 people worldwide in 66 countries and has been operating in Finland since 1977. Merck needed to communicate who they are and what they do to the Finnish market in the form of a short brand video. The collaboration between Riesen Design, Superson and Norra Communications created a colourful and upbeat 3D animation that tells what Merck is all about in a nutshell.

It was very interesting to try a completely new visual language for us: 2D-looking 3D animation! The limited number of colours sometimes posed challenges, but the advantage of this flat visual style was super short render times. Without light sources, shadows or reflections, the 3D program is able to export images almost in real time and makes the creation process much lighter and faster.

Script: Norra Communications