Genano is a Finnish company that manufactures air purification equipment. "Brand therapist" Anssi Järvinen clarified Genano's brand persona and Riesen Design created an airy, fresh and unified visual identity for the growing company based on Anssi's groundwork.

We created a versatile brand book that covers everything related to Genano's new brand: from the brand story and customer promises to the color palette and graphic language. As the main visual element, we developed the so-called G-symbol – a combination of the letter "g" and the infinity symbol. This shape reflects the process of air purification, which is at the heart of the Genano brand.

We also created a number of usage examples, such as a new, eye-catching homepage, a presentation template, and business cards. Although it was planned to keep the logo as it is, we also improved it to make it work better in small sizes.

Brand concept: Anssi Järvinen