DNA, one of Finland's leading telecoms groups, was looking for a new way to talk about its brand to its employees. Online training specialist Bitville designed an engaging, challenging and fun e-learning concept aimed at all DNA employees. To realise this ambitious vision, Bitville brought Riesen Design on board to create charming characters as well as other visual elements and animations.

Although the schedule was very tight and the use of 3D was not initially planned, Riesen Design was able to cost-effectively design and bring to life a number of characters (both realistic and imaginative) in a simple and fun 3D style based on the DNA visual identity.

In addition to the illustrations and animations for the online course, we also created several trailers and wallpapers that users could download to their computers after completing the course.

Our team was able to capture DNA's vision from the start. Weekly workshops kept the project running smoothly and allowed for timely feedback and exchange of ideas at every stage of the project.

The result was a playful, highly engaging and fun online course that received excellent feedback from its users.

Text content and concept: Bitville and DNA
2D illustrations: Bitville