Vapaus

Vapaus is a company founded in 2018 that promotes sustainable mobility solutions by providing companies with benefit bikes and related services. Riesen Design got to bring the renewal of Vapaus' visual identity to life. We translated the company's brand attributes into a graphical language by defining new visual guidelines, a mascot, a website and their mobile application's user interface. We also created new icons and a custom illustration style, a presentation template and tons of promo materials.

We kept the original logo, which was decided to be still relevant and functional. However, we chose to pair the logo with a font family that works better with its round shapes. We also designed a colour palette that better matches the company's nature: a bold, energetic and eye-catching identity that doesn't leave you cold.

Riesen Design was again able to produce high quality materials with flexibility and cost-effectively: from the visual identity to the user interfaces through 3D illustrations. Our cooperation with Vapaus is ongoing and we continuously develop new materials to strengthen the brand.