IHC Aire-la-Ville

IHC (Inline Hockey Club) Aire-la-Ville is the only roller hockey team in Geneva. From the point of view of enthusiasts, it is a great pity that roller hockey (i.e. ice hockey on roller skates) is still such an unknown sport, especially in western Switzerland. That's why IHC Aire-la-Ville commissioned an animation from Riesen Design that showcases their activities in social media.

The idea was to design a colorful and fun animation, but also an informative animation that speaks to the widest possible audience, from young children to their parents. Animation takes much better-known hockey as an example and compares it to roller hockey, its closest relative, to explain what kind of sport it is. Since the launch, the animation has received a lot of positive feedback from both the target group and the players.

Riesen Design also designed impressive labels for three beers (wheat IPA, lager and red), which IHC Aire-la-Ville sells as promotional products.

Script: IHC Aire-la-Ville